DoReMiFo gives sound designers and brand teams a data layer for audio decisions — so the sounds you choose are backed by evidence, not instinct.
Sound is the most emotionally direct medium a brand has — and the least rigorously managed. That gap is expensive.
"Make it feel premium." "More trustworthy." Without a shared reference, every audio brief is a guessing game — and revisions are expensive.
A single notification tone can undermine months of visual brand work. Most teams don't find out until users complain — or churn.
You can A/B test a headline. You can user-test a colour. Sound? You ship it and hope. There has been no tool for evidence-based audio decisions — until now.
DoReMiFo translates acoustic properties into emotional outcomes — so designers and clients can speak the same language, and decisions have a reference point.
Before you ship. Before the client hears it. DoReMiFo maps acoustic properties to the emotional responses they reliably produce — so you can design with intent, not hope.
Replace vague adjectives with measurable targets. A brief a sound designer can act on — and a client can approve without endless rounds.
Compare candidates against a perceptual reference library. Know whether your shortlisted sounds land where you intend — before they go into production or on air.
Audio decisions are hard to defend in a boardroom. DoReMiFo gives you data — perceptual scores, emotional positioning, benchmarks — that make the case without requiring the room to trust your ear.
Whether you're a researcher, a sound designer, or just curious about how you hear — there's a DoReMiFo product for you.
Three sounds. One is different. Find it. Discover your hearing profile in 10 rounds — and see where you sit on the listener spectrum.
Contribute to active research on sound and emotion. Rate short sounds and help build the first evidence base for audio branding.
Professional tools for sound designers. Synthesise, evaluate and position sounds using the DoReMiFo perceptual framework — inside your DAW.
Learn synthesis through the lens of emotion. An interactive platform that teaches sound design by mapping what you hear to what listeners feel.
DoReMiFo starts as an academic research project — because the tools are only as good as the data behind them. No product ships without peer-reviewable foundation.
The DoReMiFo plugin suite and Sound Intelligence App are in development. Leave your email — we'll reach out when access opens.
No spam. Used only to notify you about DoReMiFo product launches.